How do you build a successful entertainment center?
Whether you plan to rent or purchase a building for your entertainment center, the size of your building is crucial in determining which activities you plan to offer your future customers.
If you plan to offer fun climbing, you should aim for a height of at least 22 ft of clear height. When it comes to trampolines or ninja, you should instead aim for a large floor space.
It is also important to reflect the location of your entertainment center: are there enough potential customers living in close proximity? This can drive foot traffic and help your facility become a leisure destination, especially when combined with onsite refreshments and facilities for groups, team building activities and parties.
This being said, to make your entertainment center a successful one, it is important to think about the customer experience you would like to offer. You will need to provide a range of facilities in addition to the main activity area, including a reception area, toilets, changing rooms and lockers.
A proper cafe or vending arrangement is important for those who participate in the different activities you offer, as well as the spectators. And, if managed correctly, this can be an excellent stream of revenue and invite your customers to stay longer.
Finally, you should consider putting effort in recruiting the right people to join your staff. We recommend that you employ high-energy, enthusiastic and customer-focused staff first and foremost, as the specific skills needed to run an entertainment center can be easily learned.